Experience
Marketing Brands Consulting
Founder & Marketing Consultant 2013 - Current Started boutique youth marketing agency, generate new business, and provide marketing consultation to clients in kids' & family space. Clients include(d): No Compromise Gaming | GreenScreens.com (dba Valera Screens) | Magic Jump Inflatables | Darby Pop Publishing | Super League Gaming | Sky Zone Franchise Group | Sunkist Snacks | SMC Entertainment Group | Sun-Mate Corporation | ZAG Animation. Cookie Jar Entertainment - formerly DiC Entertainment (now WildBrain)
Vice President, Marketing & Interactive 2006 - 2012 Head of Marketing Department with responsibility for brand management, consumer marketing, interactive, strategic partnerships, marketing services. Led company’s marketing campaigns to drive sales of consumer products, tune-in to TV shows, and traffic to websites. Reported to C-level executives. Oversaw up to 6 direct reports. Core member of Executive Leadership Team and Greenlight Committee. Catapult Marketing - formerly Ryan Partnership (top 5 promotion agency)
Managing Director 2004 - 2006 Managing Director at marketing agency's L.A. office. Oversaw agency's largest client, Mars Petcare, the world's largest petcare manufacturer. Responsibilities: account management, client service, and promotion plans. Reported to president. Oversaw 3 direct reports. The Walt Disney Company
Sr. Franchise Manager 2001 - 2004 Managed Disney's Winnie-the-Pooh, the company’s top franchise, and drove sales to become the world's #1 most valuable character franchise per a Forbes “Top Earning Fictional Characters" list. Developed & executed global strategic brand plans; provided brand stewardship on entertainment initiatives across the company; and led new licensing programs. NBCUniversal
Sr. Marketing Manager 2000 - 2001 Responsible for strategic marketing plans in Home Entertainment Division for key rental titles, such as The Fast and the Furious. Formerly responsible for Hispanic marketing at Universal Studios Hollywood theme park. Nestle USA
Marketing Manager 1999 - 2000 Managed candy brands that generated $94 million in annual retail sales. Traditional brand assignment with P&L responsibility and non-traditional "channel marketing" assignment on Nestlé’s candy brand portfolio in movie theaters. Oversaw training for Marketing Associates. Kellogg's USA
Brand Manager 1998 - 1999 Managed the Kellogg's Rice Krispies Treats brand that generated $240 million in annual retail sales with $30 million marketing budget. Led all brand activities: brand plans, P&L responsibility, cross-functional team leadership, new product/pack types, and consumer engagement. |